Bread. Crusty, warm, chewy, perfectly textured bread. Topped with butter, hand churned, thick and creamy butter. Or jam, homemade jam without the added sugar, tart and delicious.

Until recently, toast wasn’t something we thought about. It accompanied our breakfast of eggs and bacon, or was our quick bite as we ran out the door. Rarely was it worthy of much mention. But recently, toast is having its moment, at least in San Francisco, where artisanal toast is taken seriously and not surprisingly, generating conversation.

A host of new San Francisco eateries are bringing toast unlike any other to the customer.  Locally made bread, toppings and spreads are used to create a piece of toast that will captivate your senses and your taste buds, and put you out $4 or more. Who pays this for toast? If a new spot like The Mill is any example, plenty of people.

Don’t take our word for it; check out this short Zagat video about the recent toast explosion in San Francisco. If you’re anything like me it will leave your mouth watering and may change your opinion about this staple item.

Submitted by Layer Cake Wines fan, Tara Hardesty