Behind the Scenes: Rosé of Pinot Noir Debut

Imagery is key when launching a new product and we knew the best person to help capture the essence of Layer Cake’s new Rosé of Pinot Noir: food and lifestyle photographer Matt Armendariz.

We flew down and spent two days in his naturally lit, loft-style photo studio in Long Beach, CA. We were graced with his talent, props, equipment and stylists to help us achieve the perfect shot for our upcoming launch. The goal was to make the wine look as good as it tastes. We succeeded.

Few know just how much it takes to get the perfect shot, especially one as important as this for our new product release. For this, we were extremely grateful to have Matt’s expertise. Once we were happy the the final shot, it was time to bring the ad to life.

That’s when we turned to Zentiv creative agency in Santa Rosa, CA to help the ad jump off the page. You can see our beautiful new ad in the latest editions of Wine Spectator, Food & WineWine & Spirits, Wine Enthusiast, Sunset and many more. We believe it captures the essence of the wine, and are excited to share it with you all. Cheers.